About Agefame & MediaPlanner
 
 
Agefame is a partnership between James Lightburn and David Municchi. Founded in 1984 Agefame has specialised in writing advertising planning software for the publishing industry ever since. Innovation and development over the years has kept Agefame's MediaPlanner a world class product. It has become the planning tool of choice for the majority of the Uk's national papers.
  
 
 
 
MediaPlanner is a PC based advert planning application. Its fully integrated planning environment plans both display and classified advertising in the same plan.
  
     
  Some MediaPlanner features:  
 
  • Plans advertising in Display, Classified and Magazine styles.
  • Plans Display and Classified in the same plan.
  • Extensive use made of templates to define advertising sites, colour falls and planning algorithms by page.
  • Planning can be automatic or manual using drag and drop technology.
  • Plan multiple regional zones in same plan.
  • Track advertising to preview pages on screen.
  • Output plans to MediaPlanner WebViewer for on and offsite viewing.
  • Output plan data to a variety of production and editorial systems.
  • Comprehensive parameter driven set up allows MediaPlanner to be fine tuned for specific site requirements.
  
     
 
MediaPlanner is used by major newspapers in South Africa, Holland and Ireland as well as the majority of the UK's national press. News International, Associated Newspapers, Express Newspapers, the Guardian, The Independent and the Mirror Group are just some of the UK's daily newspaper groups relying on MediaPlanner for planning their many titles and zoned editions. In addition Link House's Exchange and Mart and Daltons Weekly advertising papers, with their huge classified volumes, and the Economist, the international weekly magazine, are among the weekly publications successfully using MediaPlanner.